Privacy
AFL Privacy Statement
1 Protecting Your Privacy
1.1 The AFL ("we" or "us") are committed to providing you with the highest levels of customer service. This includes protecting your privacy.
1.2 The AFL is bound by the Commonwealth Privacy Act 1988. The Privacy Act and this Statement sets out a number of principles concerning the protection of your personal information in relation to the AFL's other activities.
1.3 Set out below is information that the Privacy Act requires the AFL to communicate to all users of the Web Site. We recommend that you keep this information for future reference.
2 About us
2.1 The AFL is one of the leading sports organisations in Australia and is responsible for administering the Australian Rules Football competition in Australia. The AFL provides a number of services relating to the sport of Australian Rules Football, either through a particular division within the AFL or through one of our related companies.
3 Your personal information
3.1 We may hold a variety of personal information about you, which may include your name, age, email address, mobile phone number, password and any other PIN or password used by you to access material on the Web Site. We may also hold details about your access rights to content on the Web Site, and certain details about your personal interests.
3.2 If you choose not to provide personal information to us, we may not be able to provide you with access to the Web Site or to the content, products and services available on or from the Web Site.
4 How we collect personal information
4.1 The AFL collects personal information about you in a number of ways, including: (a) directly from you, when you provide information by phone, email, online (eg, on or via the Web Site) or in documents such as an application form; (b) from third parties such as our related companies, credit reporting agencies or your representatives; (c) from publicly available sources of information; (d) from the organisations identified below under "When we disclose your personal information"; (e) from its own records of how you use the Web Site and the content and services available from the Web Site; and (f) when legally required to do so.
4.2 The AFL also collects personal information about you when you access and use the Web Site. This is described further in part 7 ("How we collect personal information from the Web Site") below.
4.3 The AFL collect personal information about you in a number of ways, including: (a) directly from you, when you provide information by phone, email, online or in documents such as an application form; (b) from third parties such as other AFL Clubs; (c) from publicly available sources of information; (d) from the organisations identified below under part 8 ("When we disclose your personal information") below; (e) from their own records of how you use your AFL and AFL Club services, the Web Site and the content and services available from the Web Site; and (f) when legally required to do so.
5 How we collect personal information from the Web Site
5.1 When you visit the Web Site, our web servers record anonymous information such as the time, date and URL of the request. This information assists the AFL to improve the structure of the Web Site and to monitor their performance.
5.2 The AFL may also use "cookies" on the Web Site. Cookies are an industry standard and most major web sites use them. A cookie is a small text file that the Web Site may place on your computer. Usually, cookies are used as a means for the Web Site to remember your preferences. As such, cookies are designed to improve your experience of the Website.
5.3 In some cases, cookies may collect and store personal information about you. The AFL extends the same privacy protection to your personal information, whether gathered via cookies or from other sources. You can adjust your Internet browser to disable cookies or to warn you when cookies are being used. However, if you disable cookies, you may not be able to access certain areas of the Web Site or take advantage of the improved web site experience that cookies offer.
5.4 The AFL uses third party suppliers such as Sensis MediaSmart Sales to provide advertisement management and delivery across our web sites. These suppliers may use cookies for anonymous profiling purposes to tailor advertising to user preferences. No personally identifiable information is collected by these suppliers from our web sites. If you would like to opt-out of the MediaSmart anonymous profiling, you can click here.
5.5 The AFL uses Neilsen//NetRatings to analyse usage statistics on our websites. This analysis is performed using data collected from the afl.com.au website, including click through gateways that redirect some web page requests via Neilson//NetRatings' secure-au.imrworldwide.com domain. This analysis is used to improve the web experience of our users. No personally identifiable information is collected by Neilson//NetRatings from the afl.com.au web sites. If you would like to opt-out of Neilson//NetRatings anonymous user profiling, you can do so at the following page.
5.6 The AFL uses the White Agency's partner, DoubleClick to provide email usage analysis across the afl.com.au web site. DoubleClick uses cookies for anonymous profiling purposes to tailor advertising to user's preferences. No personally identifiable information is collected by DoubleClick from the afl.com.au web sites. If you would like to opt-out of the DoubleClick anonymous profiling, you can do so at the following page.
5.7 The AFL may also collect Internet Protocol (IP) addresses relating to you when you access and use the Web Site. IP addresses are assigned to computers on the Internet to uniquely identify them within the global network of computers which makes up the Internet. We may collect and manage IP addresses as part of the service of providing internet session management and for security purposes.
6 Passwords and usernames
6.1 We may issue you with various usernames or passwords to allow you to access some of the content and information on the Web Site.
6.2 While we will make every reasonable effort to ensure that your usernames and passwords not disclosed to other people, you are ultimately responsible for maintaining the secrecy of your usernames and passwords and for ensuring that no one except you uses these usernames and passwords.
7 How we use your personal information
7.1 Your personal information may be used by us to: (a) give you access to the Web Site and the other content, products and services available from the Web Site; (b) enter you into our competitions and promotions; (c) administer and manage the Web Sites; (d) inform you of changes to the Web Site or to the content, products and services available from the Web Site; (e) research and develop the Web Site and our other services; (f) gain an understanding of your information and communication needs in order for us to provide you with improved Web Site, content and services; and (g) maintain and develop our business systems and infrastructure, including testing and upgrading of these systems.
7.2 Your personal information is also collected to promote and market other services which we consider may be of interest to you.
7.3 All emails sent by us which offer marketing or commercial material will contain accurate information regarding the message's originator and will contain a functional unsubscribe facility to allow you to opt-out of receiving messages from us in the future.
8 When we disclose your personal information
8.1 We may disclose your personal information to each other and to organisations outside the AFL and AFL Clubs for the purposes set out in part 7 ("How we use your personal information") above. The AFL takes reasonable steps to ensure that these organisations are bound by confidentiality and privacy obligations in relation to the protection of your personal information.
8.2 The outside organisations to which we disclose information include: (a) outsourced service providers involved in the operation and management of the Web Site or the other services we provide to you, including those involved in: (i) content and service development; (ii) customer enquiries; (iii) mailing systems; (iv) billing and debt-recovery functions; (v) information technology services; (vi) installation, maintenance and repair services; (vii) marketing, telemarketing and door-knocking services; (viii) market research; (b) your representatives (eg your authorised representatives or legal advisers); (c) credit-reporting and fraud-checking agencies; (d) credit providers for credit related purposes such as creditworthiness, credit rating, credit provision and financing; (e) our professional advisers, including our accountants, auditors and lawyers; (f) government and regulatory authorities and other organisations, as required or authorised by law; (g) organisations involved in: (h) a transfer/sale of all or part of our assets or business (including accounts and trade receivables);and (i) managing our corporate risk and funding functions (eg securitisation). (j) other telecommunication and information service providers; and (k) our related companies.
9 Help us to ensure we hold accurate information
9.1 We each take all reasonable precautions to ensure that the personal information we collect, use and disclose is accurate, complete and up-to-date. However, the accuracy of that information we hold depends to a large extent on the information you provide. That's why we recommend that you: (a) let us know if there are any errors in your personal information; and (b) keep us up to date with changes to personal information such as your name or address. (see 'How to contact us' below).
10 You can access your personal information
10.1 You have a right to access your personal information, subject to some exceptions allowed by law. If you would like to do so, please let us know. You may be required to put your request in writing for security reasons - see part 13 ("How to contact us") below.
10.2 We each reserve the right to charge a fee for searching for and providing access to your information.
11 Children's privacy
11.1 Children's privacy is very important to us. We ask that children under 18 years of age obtain a parent or guardian's consent before accessing or using the Web Site, or before acquiring any products or services via the Web Site.
11.2 While we will make every reasonable effort to ensure that children's privacy and other rights are not compromised, it is ultimately the responsibility of parents to monitor their children's Internet usage.
12 Changes to our Privacy Statement
12.1 From time to time, we may need to change this Privacy Statement to reflect our changing business practices. We may change the Privacy Statement at any time by posting the changed Privacy Statement on our web site at and by posting a notice to users on the homepage of that web site stating that a change has occurred.
12.2 All personal information collected and held by us will be governed by our most recent Privacy Statement, as posted on our web site at .
13 How to contact us
13.1 If you have any questions in relation to privacy, please contact the AFL on (03)9643 1999 relevant phone number to go here between 9.00am and 5.00pm, Monday to Friday. Please note that this number is not for general service enquiries.
13.2 Alternatively, you can write to the AFL's Privacy Manager, 140 Harbour Esplanade, Docklands, Victoria 3008 or by sending an email to AFL to internet@afl.com.au.
AFL Privacy Collection Statement - July 2006 Australian Football League ABN 97 489 912 318